So a free bumper case with each iPhone4.

Why didn’t they do this to start with?  The bumper cases have more in common with  XBox360 faceplates than phone cases.  It’s part of the design that can be interchanged for a different one.  Could have just included a black one with the black phone, a white one with the white phone,  with the option to buy different colored ones.  Then this problem would probably have have even arisen.  Apple might have been applauded for introducing this concept to the selling of phones, does anyone do this now?

But they didn’t.

Maybe any press is good press ?  It certainly keep them in the headlines, gave them a platform to point out of limitations of phone designs in their competitors and highlight their spanky testing facilities.

Just saying.